TDX Campaign Control

Campaign planning structure for advertisers, routes, packages and deployment readiness.

Campaign Setup Fields

Customer / advertiser name
Campaign name
Package: Premium, Gold, Silver or Bronze
Selected routes and corridors
Number of buses
Start date and end date
TV loop placement
Portal placement
Banner / ticket jacket / special infomercial options
Invoice and payment status
Approval and deployment status

Impression Formula

Estimated Passenger Impressions = Number of Rides × Average Passengers per Ride × Ad Plays per Ride